Our customers are invariably world class organisations – often considered best in class in their category. They are well consolidated and continue to rationalist their supplier base and focus on cost. Generally, they look to align themselves with global partners who understand the scale and nature of their business and who can also supply their needs at a local level.

They require support for their growth plans in established and emerging markets and consistency in terms of technological capability, service and quality. They expect their partners to understand the drivers of their markets and to be proactive in contributing to innovative solutions to changing packaging needs and in driving costs out of the supply chain. They also expect them to act in a responsible manner and support their own efforts towards sustainability.

OUR STRATEGY

We have evolved our strategy in light of the changing environment. To ensure that we deliver shareholder value, our strategy is based on taking the lead in four key areas: achieving best performance; strengthening relationships with our customers and suppliers; relentlessly pursuing operational excellence and building a winning organisation.

To achieve best performance, our focus is on the fundamentals of cash generation, cost control, improved return on capital and absolute profits. Strengthening our relationships with customers and suppliers hinges on continuing to develop our market insight to guide our quality and service as well as our innovation and product development, and delivering value through the whole supply chain and being recognized for these aspects of our offering.

Relentlessly pursuing operational excellence means taking the lead in key areas such as safety, operations, sustainability and risk management. These are the fundamentals of a quality business and play to our proven core strengths.

Building a winning organisation means fostering a culture that consistently drives performance towards our vision and delivers on promises.

SUMMARY

In the years to come, we look forward to working with our members to accelerate change in plastic packaging industry and to create an environment that improves the future of all.